During a business trip to Switzerland, Mr. Abdul Sattar Abbas Omer met with a senior representative of an esteemed Swiss watch brand. The discussions marked the inception of Sonraj, a name synonymous with luxury in Pakistan.
Driven by his passion for luxury watches, Mr Abdul Sattar Abbas Omer achieved a remarkable milestone in the Pakistani market. With unwavering determination, he opened the country's first Swiss watch boutique in 1981. This momentous step introduced Swiss watches to Pakistani enthusiasts and heralded a new era of appreciation for fine timepieces.
Mr. Abdul Sattar Abbas Omer's relentless pursuit of his passion earned him the nickname "Ghari Wala" in the Saddar markets, cementing his reputation as a pioneer in the luxury watch industry in Pakistan.